A.A.I.A.® Board
We are proud to announce the formation of the Australian Adult Industry Awards™ - A.A.I.A.® Board in 2025.
The Board assists in the judging of important categories that are dependent on more than the number of votes alone.
These are categories where the choosing of a winner may not be based solely on the number of votes but also on the impact and contribution they have made within their industry.
Currently, the board are assisting in the judging of these eight award categories:
- Alpha Female Industry Leader
- Alpha Male Industry Leader
- Best Escort Mentor
- Hall of Fame
- Industry Ambassador
- Best Female Entrepreneur
- Best Male Entrepreneur
- Award for Kindness
NOTE:
In some cases, board members are also nominees.
In these cases, board members are completely removed from the judging process for that category.

Maxine Fensom
Sex expert and Founder/CEO of Maxines.com.au, Australian Adult Industry Awards, Las Vegas Cannabis Tours, Sin City Foodie Tours, Las Vegas Cannabis Weddings, Vegas Baby Weddings, Tinsel Glamour, Elevate Jayne, Melbourne Bucks Parties, VIP Las Vegas clubs, Aussie Hunks, and Miss Erotica Pageant
Serial international entrepreneur Maxine Fensom has done it all: adult industry trailblazer, cannabis tour owner, media figure, entertainer, fashion designer, activist, and sexpert.
A graduate of Swinburne Technical College, Brisbane-born Fensom was an actress and professional troupe dancer for years before she rose to fame with a daily horoscope segment on the “In Melbourne Today” news program. But for the last few decades, the one-time Playboy Australia “Playmate of the Month” has been a notable pioneer in the adult industry in Australia. In 2000, she established the Australian Adult Industry Awards, and later went on to launch the national Miss Erotica and Miss Dream Girl pageants — all in the name of empowering and promoting recognition among exotic female performers and equality for women within the adult industry.

Jayme Boswell
A true dynasty, Jayme started in the adult industry in 2010 working behind the scenes in her family’s chain of adult stores, gaining valuable insights into business operations. She soon transitioned to in-store roles, acquiring industry knowledge and retail experience, and progressively advanced through management positions. In 2021, she was promoted to General Manager.
Jayme describes her 15-year career rewarding in industry that celebrates well-being, confidence, and self-love.

James Sneddon
James Sneddon is the co-founder and CEO of Hyphen Health Group, a pioneering digital healthcare company that includes Stigma Health, PrEP Health, Roidsafe, Crystal Health, and Donna Health. Under his leadership, Hyphen Health has revolutionised access to stigma-free, judgment-free healthcare, particularly in sexual health and preventative care.
James launched Stigma Health, Australia's first fully digital STI testing service, to break down barriers in sexual healthcare. Since then, he has expanded Hyphen Health into multiple specialised clinics, making healthcare more accessible, inclusive, and discreet. With a strong background in entrepreneurship, James has led the company’s rapid growth, earning recognition in the AFR Fast 100 and SmartCompany Smart 50.
A dealmaker at heart, James has successfully navigated acquisitions, scaled high-growth businesses, and built a healthcare model that challenges outdated norms. His vision for Hyphen Health is clear: to continue transforming digital healthcare, ensuring that more people can access the care they need — without stigma, delay, or judgment.

William Albon
William Albon is the 'old hand' on the new AAIA Board who comes on board from a diverse background. Tertiary educated into Commonwealth Government service that included 11years with the Department of Foreign Affairs posted as a Diplomat to our embassies in Germany and The Hague. Seconded to do social research work with Federal Parliamentarians had William on the personal staff of 2 Prime Ministers.
Avoiding retirement William and other sex industry stalwarts established the Australian Adult Entertainment Industry Inc (AAEI) an industry association whose members are the owners of brothels and escort agencies. William continues today as the Public Officer for AAEI.

Alex Archer
Alex is an adult industry professional, sex worker, business owner, advocate, and industry leader with more than 20 years of industry experience supporting independent workers and businesses across Australia.
Widely recognised as one of the first personal assistants to publicly promote and address the growing need for professional support services for independent adult industry workers, Alex has been a leader in the escort assistant and adult industry support services sector. Through the founding of multiple businesses, he has helped industry professionals navigate business growth, marketing, client management, and day-to-day operations while championing professionalism, independence, and sustainable business practices within the industry.
Having contributed to multiple publications, industry associations and events - Alex has helped increase public and client understanding of the adult industry through education, commentary, and industry insights. In addition to his business work, he is a passionate advocate who supports Australian organisations working to advance the rights, safety, and wellbeing of sex workers.

















