A.A.I.A.^® Board

The Australian Adult Industry Awards

We are proud to announce the formation of the Australian Adult Industry Awards™ - A.A.I.A.® Board.

The Board will assist in the judging of important categories that are dependent on more than the number of votes alone.

These are categories where the choosing of a winner may not be based solely on the number of votes but also on the impact and contribution they have made within their industry.

Maxine Fensom

Sex expert and Founder/CEO of Maxines.com.au, Australian Adult Industry Awards, Las Vegas Cannabis Tours, Sin City Foodie Tours, Las Vegas Cannabis Weddings, Vegas Baby Weddings, Tinsel Glamour, Elevate Jayne, Melbourne Bucks Parties, VIP Las Vegas clubs, Aussie Hunks, and Miss Erotica Pageant

Serial international entrepreneur Maxine Fensom has done it all: adult industry trailblazer, cannabis tour owner, media figure, entertainer, fashion designer, activist, and sexpert.

A graduate of Swinburne Technical College, Brisbane-born Fensom was an actress and professional troupe dancer for years before she rose to fame with a daily horoscope segment on the “In Melbourne Today” news program. But for the last few decades, the one-time Playboy Australia “Playmate of the Month” has been a notable pioneer in the adult industry in Australia. In 2000, she established the Australian Adult Industry Awards, and later went on to launch the national Miss Erotica and Miss Dream Girl pageants — all in the name of empowering and promoting recognition among exotic female performers and equality for women within the adult industry.

Naturally, Fensom’s eccentric life provided plenty of colour for her very own biography; Maxine Stripped Naked: Tales From the Sex Industry was released in 2004. She continued to embed herself as a notable figure within the industry in Australia. With the help of friend and business partner, Larry Flynt, the porn king of the Hustler brand empire, Fensom opened famed Brunswick-based Maxine’s Gentlemen’s Club in 2007, and still operates it today.

Upon relocating to Las Vegas in 2017, the fiery Fensom had years of successful business experience and the financial freedom to pursue her other passions. She was uniquely positioned as a hospitality expert in many commercial verticals, public endeavours and tourism and went full force into creating and supporting local Southern Nevada businesses.

She went on to found the Sin City Chamber of Commerce and Las Vegas Cannabis Chamber of Commerce, the latter of which helped her pivot into the legal cannabis industry by launching Las Vegas Cannabis Tours in 2020. It is one of the only marijuana tours in Las Vegas fully owned and run by a female. The excursions attract both locals and visitors, visit major dispensaries, cannabis museums and grow houses in Las Vegas. Health and wellness has always been a personal passion, and Fensom now gets to bring it to the masses. She features several in-demand behind-the-scenes dispensary tour package options, starting at just $49.99 per person, all the way up to the exclusive VIP-style Ganja Tour where guests get to participate in glass blowing to make their own bongs, enjoy a marijuana cooking class and experience a helicopter ride over the Las Vegas Strip, priced at $375 per person. The rapid and recent success of Las Vegas Cannabis Tours gained recognition in a feature from The New York Times in July 2021, and French TV show Sept à Huit (French adaptation of 60 minutes), October 2021.

Fensom further channelled her passion for hospitality in Las Vegas by launching Sin City Foodie Tours in 2021. The multi-faceted business woman, also an ordained minister, is in the process of debuting Vegas Baby Weddings, which provides planning services and packages for couples tying the knot.

Fensom’s ethereal, earthy and entrepreneurial spirit dictates much of what she decides to put her energy and passion into. Aside from her other Las Vegas ventures, Fensom most recently created her very own fashion line during the initial COVID-19 lockdown. The line, Tinsel Glamour, features an explosion of bold vests, jackets and dresses, each handmade with vibrant colourful tinsel, available for children, women and men. Tinsel Glamour is a collaboration with renowned artist Madelaine Buttini, aka Madbutt, and was crafted after the works of Buttini provided Fensom with inspiration and whimsical hope during the pandemic.

Maxine is currently living happily with her handsome younger partner, David, and is mother to an adorable 7-year-old rescue chihuahua, Chloe.

She is passionate about health, wellness, and breaking societal norms regarding ageism.

Maxine is based between Las Vegas, Los Angeles, and Melbourne, and dedicates her time to ventures supporting women’s empowerment, and promoting independence from the patriarchy, abuse, and exploitation.

In terms of future endeavours, Maxine is extremely excited to be bringing the long-running Australian ‘Sexpo’ Convention to the United States in 2026, and giving it an Aussie feel.

Jayme Boswell

A true dynasty, Jayme started in the adult industry in 2010 working behind the scenes in her family’s chain of adult stores, gaining valuable insights into business operations. She soon transitioned to in-store roles, acquiring industry knowledge and retail experience, and progressively advanced through management positions. In 2021, she was promoted to General Manager.

Jayme describes her 15-year career rewarding in industry that celebrates well-being, confidence, and self-love.

James Sneddon

James Sneddon is the co-founder and CEO of Hyphen Health Group, a pioneering digital healthcare company that includes Stigma Health, PrEP Health, Roidsafe, Crystal Health, and Donna Health. Under his leadership, Hyphen Health has revolutionised access to stigma-free, judgment-free healthcare, particularly in sexual health and preventative care.

James launched Stigma Health, Australia's first fully digital STI testing service, to break down barriers in sexual healthcare. Since then, he has expanded Hyphen Health into multiple specialised clinics, making healthcare more accessible, inclusive, and discreet. With a strong background in entrepreneurship, James has led the company’s rapid growth, earning recognition in the AFR Fast 100 and SmartCompany Smart 50.

A dealmaker at heart, James has successfully navigated acquisitions, scaled high-growth businesses, and built a healthcare model that challenges outdated norms. His vision for Hyphen Health is clear: to continue transforming digital healthcare, ensuring that more people can access the care they need — without stigma, delay, or judgment.

Renee Hayes

"A Legacy of Empowerment and Respect in the Adult Entertainment Industry."

For 23 years, Renee Hayes has been a driving force for positive change within the Adult Entertainment Industry. Her unwavering commitment to fostering a safe, seen, and respected environment for all workers has set a new standard for ethical practices and professional conduct.

Renee's extensive experience has provided her with a deep understanding of the unique challenges faced by individuals within the Adult Entertainment Industry, and she has consistently championed their rights and well-being.

Renee's leadership extends beyond mere policy implementation; she cultivates a culture of empowerment, ensuring that every individual who works alongside her feels valued and supported. Her ability to recognise and appreciate the contributions of her team has been instrumental in building the success of 26 Hocking Babes.

Renee understands that a thriving business is built on mutual respect and collaboration, and she prioritises creating a workplace where everyone feels safe, included, and empowered to excel. Renee's commitment to creating a supportive environment for all service providers makes her an ideal candidate for the Sensuous A.A.I.A.®️ Judging Board.

William Albon

William Albon is the 'old hand' on the new AAIA Board who comes on board from a diverse background. Tertiary educated into Commonwealth Government service that included 11years with the Department of Foreign Affairs posted as a Diplomat to our embassies in Germany and The Hague. Seconded to do social research work with Federal Parliamentarians had William on the personal staff of 2 Prime Ministers.

Avoiding retirement William and other sex industry stalwarts established the Australian Adult Entertainment Industry Inc (AAEI) an industry association whose members are the owners of brothels and escort agencies. William continues today as the Public Officer for AAEI.

Australian Adult Industry Awards Gala Event 2023 - diamond awards to be presented

Key Benefits	Naming Rights Sponsor	Associate Sponsor	Entry-Level Sponsor
Naming sponsor name on every award trophy	✔
Your company name read out at the beginning of the awards ceremony	✔
Logo & mention on all materials, including media releases, advertising and promotion, including press, magazine, radio, online, & direct mail	✔	✔
Special recognition during the awards	✔	✔	✔
30-second advertisement on the big screen throughout the awards night (screens located on stage & around the venue)	✔
15-second advertisement on the big screen during the event (screens located on stage & around the venue)		✔
Dinner table signage	✔	✔

Call to discuss

Email to discuss

Carly Electric

Carly Electric is a colourful award-winning entrepreneur, performer, and sex work advocate with a decade of experience in the Australian adult industry. Known for her dynamic presence and fearless leadership, Carly has redefined what it means to thrive as a sex worker in the digital age. Her career spans escorting, adult content creation and mentoring, with accolades including Best Touring Escort, Best Female Entrepreneur, and Alpha Industry Leader at the 2024 Australian Adult Industry Awards.

A passionate voice for sex worker rights and visibility, Carly is also the host of the popular sex-positive podcast Girlfriend For Hire and recently debuted her stand-up comedy show In My Box. Her candid storytelling and advocacy have earned her international media attention, with features in news outlets around the world. Through every platform, Carly champions authenticity, empowerment, and connection.

A.A.I.A.® Board